Inspiring Future Creatives: Year 10 Students Visit Bray Leino for Advertising Unlocked

On Wednesday 13th November, a group of enthusiastic Year 10 students embarked on an exciting journey into the world of advertising, spending the day at Bray Leino — an award-winning, integrated marketing and communications agency nestled in the heart of Filleigh, Barnstaple.

This immersive experience was part of Advertising Unlocked, a nationwide initiative organised by the Institute for Practitioners of Advertising (IPA). Now in its fourth year of participation, Bray Leino once again opened its doors to young minds, offering a rare glimpse into the dynamic and creative world of advertising.

A Day of Discovery and Creativity
Throughout the day, students engaged in a series of hands-on workshops tailored to spark curiosity and creativity. Led by seasoned industry professionals, the sessions covered a wide spectrum of disciplines, including:

🎨 Branding and Creative Development
📱 Social Media Marketing
🧠 Strategy and Planning
💻 Digital Production
🌟 Agency Culture and Collaboration

Each workshop was designed to be age-appropriate, ensuring students could connect with the content while gaining valuable insights into the skills and roles that drive the advertising industry.

Behind the Scenes at Bray Leino
Bray Leino, with over 50 years of experience and offices in Bristol, London, and North America, is renowned for delivering everything from media buying and creative campaigns to digital marketing, production, and events. Their commitment to nurturing future talent was evident throughout the day.

Students were treated to interactive discussions, office tours, and creative challenges that brought the agency’s vibrant culture to life.

 Highlights included:

🎬 Scripting and recording a TV-ready advertisement in Bray Leino’s professional production studios
🧾 Scamping and designing their own billboard ad
🖥️ Exploring cutting-edge tech used in digital branding
🧩 Taking personality quizzes to discover how their unique traits align with various career paths in advertising

A Lasting Impact
The day was more than just educational—it was inspiring, engaging, and above all, fun. Students left with a deeper understanding of the advertising world and a renewed excitement for the creative possibilities ahead.

We’re proud to partner with Bray Leino and the IPA to help shape the next generation of creative thinkers and strategists. Here’s to many more unforgettable experiences like this one!